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Running or starting a business and need a standout brand identity?

Our team specialises in creating remarkable identities that truly reflect your brand’s essence.

Whether you’re a startup or an established business, our expert team will guide you through the process every step of the way

Show me how!

Ready to revamp differently?

Let us help you create a brand that reflects your values and connects with your target audience.

We’ll handle all the hard work, so you can focus on growing your business.

Let’s Talk

Say good bye to

• Embarrassment when sharing your business card or website
• Endless explanations of your USP and neglected services/products
• Competitors stealing the spotlight
• Missed opportunities due to lackluster branding

And say hello to

• A sense of pride in your work and company values
• Saved time on sales calls as potential customers already understand how you can help
• The thrill of a trusted and respected brand
• Boldly attracting new audiences and expanding into new markets

(Re)build a brand your customers love

We can help you transform your brand:

Know Your Audience:

We understand your customers’ needs and preferences through thorough research and analysis

Revamp Brand Message

We refine your vision and mission to align with your company’s growth and culture.

Embrace New Values

Together, we update your company values to resonate with both your employees and customers.

Find Your Voice

We adapt your brand voice for effective communication with your target audience.

Elevate Your Identity

We create a fresh brand identity, encompassing logos, colors, typography, and imagery.

Create a Brand guidelines

Ensuring consistency, we compile your core values, mission, and identity guidelines.

Launch with Confidence

We provide full support in developing strategies for a successful public launch and internal communication.

Website design

Enhancing user experience, we update or revamp your website seamlessly

Testimonial

The team exceeded every expectation we had.
“I have known Spectra through the real estate community and worked with the team on the branding of Quayside, Link’s JV project with Nan Fung in Kowloon. Spectra’s fine understanding of the leasing and marketing dynamics of a prime office building in Hong Kong’s hyper competitive market environment, and strategy-led branding and design approach resulted in a successful cooperation. I look forward to working with Spectra again.”
Brian Chuang, Head of project & development, Link Asset Management
“We knew Spectra’s knowledge of real estate and experience of working on projects of all scales was going to be valuable. After we completed the Dash™ process, we were amazed by the clarity they helped us get about our now project, in such an efficient process. The team exceeded every expectation we had. “
Richard Yue
, Managing Director, 
ArchCapital
“Hanking Center is our flagship property and as the creative mind behind the brand, Spectra has helped us to bring to life our ambitions with the project. The team brings a unique combination of international design perspective with a strong working knowledge of China market needs.
Tim Wu
, General Manager,
 Hangking Group
The team exceeded every expectation we had.
“I have known Spectra through the real estate community and worked with the team on the branding of Quayside, Link’s JV project with Nan Fung in Kowloon. Spectra’s fine understanding of the leasing and marketing dynamics of a prime office building in Hong Kong’s hyper competitive market environment, and strategy-led branding and design approach resulted in a successful cooperation. I look forward to working with Spectra again.”
Brian Chuang, Head of project & development, Link Asset Management
“We knew Spectra’s knowledge of real estate and experience of working on projects of all scales was going to be valuable. After we completed the Dash™ process, we were amazed by the clarity they helped us get about our now project, in such an efficient process. The team exceeded every expectation we had. “
Richard Yue
, Managing Director, 
ArchCapital
“Hanking Center is our flagship property and as the creative mind behind the brand, Spectra has helped us to bring to life our ambitions with the project. The team brings a unique combination of international design perspective with a strong working knowledge of China market needs.
Tim Wu
, General Manager,
 Hangking Group

Transform your brand!

Rebrand or Revamp Your Brand?

Understanding the Difference

Rebranding

Rebranding is the process of changing the look and feel of a brand to create a new identity. This includes changing the logo, colors, fonts, and other visual elements. Rebranding is often done to give a brand a fresh start and to better reflect the company’s values and mission.

Revamping

Revamping is the process of updating an existing brand identity. This includes making small changes to the logo, colors, fonts, and other visual elements. Revamping is often done to keep a brand looking modern and up-to-date, while still maintaining the brand’s core identity.

The Benefits of Rebranding or Revamping

Rebranding or revamping your brand can help to create a more modern and professional look, while also helping to better reflect your company’s values and mission. It can also help to increase brand recognition and loyalty, as well as attract new customers.

Hi there…
We’re Spectra,

a Hong Kong branding and marketing agency. Our team will collaborate with you to craft a powerful brand that aligns with your vision and business goals, establishing a lasting presence that captivates your audience.

We’re Your One-Stop Solution: Our package covers all the essential aspects of a successful brand revamp. From brand strategy to brand activation, we’ve got you covered.

Friendly Team: Our team is dedicated to delivering results. We take the time to understand your unique brand identity, ensuring that every aspect of the revamp aligns with your vision.

Contact us today and embark on this exciting journey together!