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Makes a strong impression with your next launch!

Unlock the potential of your property with our comprehensive, customized brand strategy and creative campaigns specifically designed for launches within the next 120 days.

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Launching property in Asia?
Outgrown your old branding?
These are exciting times…

You’re almost ready to unveil your big new real estate opening. Break out the bubbles! Doing something new is a celebration – although it can get hectic. Beat the ticking clock with a proven system that brings all your launch assets together quickly and easily, without the usual stress, and presents your offering in a unique, cohesive and compelling way.

Whether your next property is in retail, office, hospitality or elsewhere – you can have everything ready for a wow-worthy launch in the next 120 days.

Get Started Today!

Say goodbye to

• A cliché commercial brand that does not reflect how unique your asset is

• A lengthy brand creation process that leaves you exhausted before you even launch the asset.

• A brand activation that does not sync up the brand essence

And say hello to

• A fresh brand that makes you proud and that is manageable at scale throughout the sales process

• A brand 2.0 that is created to be promoted and showcased in the digital age

• Working with a No-Nonsense team that actually invests in understanding residential real estate

• A generous and whole-hearted co-creation journey where rounds or directions won’t be stingily counted

Our four-step process is smooth, easy and showcases the best of your brand.

Let's dive in!

Brand Strategy

Our meticulous process combines thorough analysis of your style, services, and goals with strategic market research. This enables us to develop a brand personality that fosters lasting growth and deepens connections with your target audience. Uncover the core elements of your offer, map out customer touchpoints, and analyze competitors to craft an exciting brand story. All these insights are captured in your own Marketing Playbook, a valuable resource you can utilize time and time again.

Brand Identity

Your property is one-of-a-kind, and we want everyone to know it! We blend your unique brand story and style to create a distinctive brand identity that shines through in everything from logos to signage to event invitations. Leave a lasting impression on both you and your clients with a brand that stands out.

Brand Communications

Elevate your voice and connect with your target audience in an authentic and engaging way. Our expert guidance will show you where and how to reach your audience, motivating them to take action and forge meaningful connections.

Brand Conversations

Stay top of mind with your clients through regular marketing efforts, without feeling overwhelmed. Whether it’s SEO, SEM, email campaigns, or social media content, we’ve got you covered. We’ll help you maintain manageable, effective marketing strategies that keep the conversation going.

Testimonial

Their creativity even surprised us, leaving our team delighted
“The Spectra team exceeded all expectations by delivering a successful, internationally recognized campaign for our landmark properties. Their creativity even surprised us, leaving our team delighted.”
Molly Gong, Executive Director, Chinachem Group
“They helped us gain incredible clarity about our new project through an efficient process. The team went above and beyond, surpassing every expectation we had.”
Richard Yue, Managing Director Arch Capital
“Developing an innovative new concept for our clients meant juggling a multitude of ideas and requirements. Spectra’s team helped us to rapidly achieve clarity and focus through their Dash methodology. In a very collaborative relationship, the team challenged us to draw out the best ideas and engage with our own occupiers. The result enabled us to validate our concept prior to making major capital investments.”
Thomas Woosley
, Senior Asset Manager,
Swire Properties
Their creativity even surprised us, leaving our team delighted
“The Spectra team exceeded all expectations by delivering a successful, internationally recognized campaign for our landmark properties. Their creativity even surprised us, leaving our team delighted.”
Molly Gong, Executive Director, Chinachem Group
“They helped us gain incredible clarity about our new project through an efficient process. The team went above and beyond, surpassing every expectation we had.”
Richard Yue, Managing Director Arch Capital
“Developing an innovative new concept for our clients meant juggling a multitude of ideas and requirements. Spectra’s team helped us to rapidly achieve clarity and focus through their Dash methodology. In a very collaborative relationship, the team challenged us to draw out the best ideas and engage with our own occupiers. The result enabled us to validate our concept prior to making major capital investments.”
Thomas Woosley
, Senior Asset Manager,
Swire Properties

Is the 120-day Commercial Assets Launch Pack right for you?

Great question!
If you answer yes to any of these statements, then our program is the perfect fit for your business:

Our next launch is approaching rapidly and we need a reliable team to generate creative ideas, establish a strong brand, and execute everything flawlessly.

Our business is successful, but it’s time for a fresh direction that aligns with recent changes we’ve made. We’re ready to revitalize our image.

Our portfolio is expanding, but our core brand feels scattered. We require new, impactful assets to keep us focused and on track.

Managing multiple consultants, agencies, and freelancers for various branding and marketing needs is overwhelming. We’re seeking a convenient, all-in-one solution that keeps us on-brand.

Our messaging is currently disjointed and confusing due to hiring different vendors. We need a reboot to get back on track, especially if it means hitting the ground running.

We have a property that could perform even better with an expert evaluation of our existing collateral and guidance on maximizing their effectiveness.

All your assets in line and on brand, in the next 120 days…

Inventive ideas, deep insights and first-class creative execution, with no overwhelm…

Sign me up!

Why Marketing is Essential in Real Estate:

Alright, let’s talk about why marketing is a game-changer in the real estate world. First things first, your property is truly one-of-a-kind, and you want the whole world to know it! That’s where a killer marketing strategy comes into play. You need a distinctive brand identity that shines through in everything from logos to signage to event invitations. The goal? Leave a lasting impression on both you and your clients with a brand that stands out from the rest.

Now, getting the word out about your properties is key. So, we’re talking social media, signs, and any other channels to reach as many people as possible. You want to catch the eye of potential buyers and make them go, “Wow, I’ve got to check that out!” But marketing isn’t just about exposure; it’s about showcasing all the amazing features and benefits of each property. That way, your listings stand out in the market, leading to quicker sales, better offers, and overall stellar outcomes. Who wouldn’t want that, right?

But wait, there’s more. Building trust is a big deal in this business. You’ve got to demonstrate your expertise and professionalism at every opportunity, so your clients know they can count on you. Trust is the foundation of solid relationships, after all.

Here’s a neat trick: tailor your marketing efforts to specific groups. By understanding what your potential buyers want and crafting messages that resonate with them, you’ll attract the right people and make perfect matches between properties and owners. It’s like being a matchmaker in the real estate world!

Last but not least, marketing keeps you in sync with the ever-changing market. Stay on top of trends, know what buyers are into, and adapt your strategies accordingly. It’s all about staying ahead of the game.

So, in a nutshell, marketing is the secret sauce that lets you showcase properties, outshine the competition, build trust, connect with the right buyers, maximize property value, expand your network, and stay on top in real estate. It’s an absolute must for success, all while maintaining a friendly and professional vibe.

Ready to outsource your dream launch?

Let’s get started!

Hi! We’re Spectra.

Passionate marketers, expert branders, the can-do people you and your team can rely on.

We take a human-to-human approach to working with you, because there’s nothing we like better than getting invested in your business.

It’s this philosophy that’s helped define some of Asia’s leading property companies and created award-winning campaigns for them too.

If you’re bringing a new property to market, and you already have a trillion things on your to-do list, pass us the torch. Invest in experts who know what it takes to launch brightly and boldly.