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Revamping and relaunching one of Asia’s largest multi-asset class management brand

DragonCor (Blackstone)

spectrability

Brand Strategy
Brand Identity

Client

DragonCor (Blackstone)

Introduction

We helped to articulate and execute new positioning for Blackstone’s Dragoncor asset management division, resulting in increased levels of awareness and achievements in talent acquisition.

Testimonial

“Speed and their ability to help us understand the intricacies of building and promoting a brand are what we value most in our cooperation with Spectra. They always come up with unique stories and rationale behind the stories. Working with Spectra allows us to move very quickly and do things better without the cost of managing a large marketing organisation. The flexibility of their subscription model has really exceeded my expectations.”
Peter Hwang, CEO, DragonCor
“Speed and their ability to help us understand the intricacies of building and promoting a brand are what we value most in our cooperation with Spectra. They always come up with unique stories and rationale behind the stories. Working with Spectra allows us to move very quickly and do things better without the cost of managing a large marketing organisation. The flexibility of their subscription model has really exceeded my expectations.”
Peter Hwang, CEO, DragonCor