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Integrate an insurance business within New World’s Artisinal Movement strategy

FT Life


Brand Strategy
Brand Identity
Brand Communications


FT Life


FTLife, after being acquired by New World Group, team up with Spectra to align its brand and operations seamlessly. Their goal was to become the top insurance brand within five years. Through innovative initiatives and the formation of an in-house team called Beyond, FTLife saw a boost in sales during the post-COVID period.