Creating the latest icon in China’s fastest growing cityscape.
Hanking Center & SOMA
![](https://www.spectrabranding.com/wp-content/uploads/2023/07/Spectra_Branding_Hanking-signage.jpg)
spectrability
Brand Strategy
Brand Identity
Client
Hanking Group
Introduction
With a joint project team working for over three years, we helped Hanking to co-create a premium guest experience and culturally-enriched journey, which became a new standard for the city’s architecture developments.
Book
![](https://www.spectrabranding.com/wp-content/uploads/2023/07/spectra_Branding_Hanking-book-07.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/07/spectra_Branding_Hanking-book-09.jpg)
Guidelines
![](https://www.spectrabranding.com/wp-content/uploads/2023/07/spectra_branding_Hanking-guideline-01.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/07/spectra_Branding-Hanking-guideline-03.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/07/spectra_brandingHanking-guideline-02.jpg)
SOMA Collateral
![](https://www.spectrabranding.com/wp-content/uploads/2023/07/spectra_BRanding_SOMA-signage.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/07/spectra_Branding_SOMA-notebook.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/07/spectra_Branding_SOMA-guideline.png)
![](https://www.spectrabranding.com/wp-content/uploads/2023/07/spectra_BrandingSOMA-stationery.jpg)