Reflect the firm’s gravitas in its new GBA headquarters
Hony Capital
spectrability
Brand Strategy
Brand Identity
Brand Communications
Brand Conversations
Client
Hony Capital
Introduction
Hony Capital, located in the new Qianhai CBD development, aimed to make their project stand out despite its smaller size compared to competitors. Through collaboration with Hony Capital’s executive teams, we created a strategy that reflected their esteemed reputation. Hony Tower serves as their second headquarters and attract elite businesses positioning themselves in Shenzhen for growth opportunities.
