Skip to content
Reflect the firm’s gravitas in its new GBA headquarters

Hony Capital


Brand Strategy
Brand Identity
Brand Communications
Brand Conversations


Hony Capital


Hony Capital, located in the new Qianhai CBD development, aimed to make their project stand out despite its smaller size compared to competitors. Through collaboration with Hony Capital’s executive teams, we created a strategy that reflected their esteemed reputation. Hony Tower serves as their second headquarters and attract elite businesses positioning themselves in Shenzhen for growth opportunities.