Creating a Hotel Experience for the Next-gen Traveller
Page Hotel
spectrability
Brand Strategy
Brand Identity
Brand Communications
Brand Conversations
Client
Page Hotels
Introduction
Spectra helped Butterfly hotels group to create and launch an entirely new hotel brand, working closely with their team on everything from naming and guest experience to interior design and more – earning their first property a top 10 spot on Tripadvisor soon after opening, and solid occupancy rates in the first year.