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Creating a Hotel Experience for the Next-gen Traveller

Page Hotel

spectrability

Brand Strategy
Brand Identity
Brand Communications
Brand Conversations

Client

Page Hotels

Introduction

Spectra helped Butterfly hotels group to create and launch an entirely new hotel brand, working closely with their team on everything from naming and guest experience to interior design and more – earning their first property a top 10 spot on Tripadvisor soon after opening, and solid occupancy rates in the first year.

Testimonial

“It’s been a very inspiring experience working with Spectra to create the new brand. They are not only our brand consultant but our gatekeeper. The team cares about quality and deliver more than just beautiful concepts, to create high-quality end products and experiences for my guests. Spectra has always treated the brand as their own, and I’m proud to bring this amazing new hospitality concept to life with them.”
Philip Chan, Business Development Director, Butterfly Hospitality Group
“It’s been a very inspiring experience working with Spectra to create the new brand. They are not only our brand consultant but our gatekeeper. The team cares about quality and deliver more than just beautiful concepts, to create high-quality end products and experiences for my guests. Spectra has always treated the brand as their own, and I’m proud to bring this amazing new hospitality concept to life with them.”
Philip Chan, Business Development Director, Butterfly Hospitality Group