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Building trust, earning love and beating the odds of a low involvement and commoditised segment.

RedBox

spectrability

Brand Identity
Brand Communications
Brand Conversations

Client

RedBox

Introduction

Spectra helped Redbox to differentiate itself in a challenging market, taking it from a commodity brand to a membership economy leader – boosting customer acqusition and retention, as well as securing a major investment following a repositioning exercise and full revamp of their communications toolkit.

Testimonial

“Working with external partners, you often need to spend time learning each other’s style and behaviours. With Spectra, it’s very simple and quick. I’ve been really impressed in the way Spectra has been able to interpret our requirements and bring them to life through visualisation and content strategy to really help our business move forward. I would recommend their subscription service to any business looking to elevate their game.”
Tim Alpe, RedBox
“Working with external partners, you often need to spend time learning each other’s style and behaviours. With Spectra, it’s very simple and quick. I’ve been really impressed in the way Spectra has been able to interpret our requirements and bring them to life through visualisation and content strategy to really help our business move forward. I would recommend their subscription service to any business looking to elevate their game.”
Tim Alpe, RedBox