Building trust, earning love and beating the odds of a low involvement and commoditised segment.
RedBox
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_redbox_branding_04.jpg)
spectrability
Brand Identity
Brand Communications
Brand Conversations
Client
RedBox
Introduction
Spectra helped Redbox to differentiate itself in a challenging market, taking it from a commodity brand to a membership economy leader – boosting customer acqusition and retention, as well as securing a major investment following a repositioning exercise and full revamp of their communications toolkit.
Make Room For More Campaign
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_redbox_branding_03.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_redbox_branding_02.jpg)
Evergreen Campaign
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_redbox_branding_05.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_redbox_branding_06.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_redbox_branding_07.jpg)
Store Almost Everything Campaign
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_redbox_campaign_05.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_redbox_campaign_02.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_redbox_campaign_01.jpg)
Hong Kong Sevens
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_redbox_hksevens_campaign_03.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_redbox_hksevens_campaign_04.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_redbox_hksevens_campaign_06.jpg)