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Celebrating a decade and graduating into an independent premier charity organisation in Hong Kong

Rugby for Good


Brand Strategy
Brand Identity
Brand Communications
Brand Conversations


Rugby for Good


The Rugby For Good foundation, formerly a sub-entity of the HKRU, engaged Spectra to revamp its brand as it embarked on a new journey to become one of Hong Kong’s premier independent charity organizations. Spectra created the new Rugby For Good brand to mark this milestone and celebrate a decade of making a positive impact in the Hong Kong community.