Celebrating a decade and graduating into an independent premier charity organisation in Hong Kong
Rugby for Good
spectrability
Brand Strategy
Brand Identity
Brand Communications
Brand Conversations
Client
Rugby for Good
Introduction
The Rugby For Good foundation, formerly a sub-entity of the HKRU, engaged Spectra to revamp its brand as it embarked on a new journey to become one of Hong Kong’s premier independent charity organizations. Spectra created the new Rugby For Good brand to mark this milestone and celebrate a decade of making a positive impact in the Hong Kong community.