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Creation of a leading corporate Fintech brand and Global Digital Assets ecosystem builder.

SBI Digital Asset Holding


Brand Strategy
Brand Identity
Brand Communications
Brand Conversations


SBI Digital Asset Holding (SBI DAH)


SBI Digital Asset Holding (SBI DAH) is a global leader in corporate Fintech and digital asset ecosystems. Spectra played a vital role in establishing SBI DAH as the go-to digital asset provider for institutions, seamlessly integrating digital solutions with institutional finance. We also focused on building SBI DAH as an employer brand, fostering a culture of trust and innovation to attract top talent.