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Brand revamp: Cutting through the clutter to inspire investors and commend a valuation premium

SML Group


Brand Strategy
Brand Identity


SML Group


SML Group, a leading provider of RFID solutions, engaged Spectra to support their corporate brand strategy. Our first step was to clearly define SML’s value proposition, from which we crafted an appealing investor brand story and developed a new brand architecture. Through this comprehensive revamp, we were able to align stakeholders, contribute to an attractive prospectus, and establish an effective communications strategy.