Reposition a CBD-adjacent building for top-class tenants
The Chelsea
spectrability
Brand Strategy
Brand Identity
Brand Communications
Client
The Chelsea
Introduction
The Chelsea in Sheung Wan, Hong Kong, was a transformative project addressing post-COVID challenges for landlords in the competitive commercial office market. Arch Capital renovated 69 Jervois Street, targeting creative industry tenants. With a unique positioning and innovative features like augmented reality, The Chelsea offers a fresh aesthetic. It commands a rental premium, attracting firms seeking quality and affordability.
Logo Design
