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Reposition a CBD-adjacent building for top-class tenants

The Chelsea


Brand Strategy
Brand Identity
Brand Communications


The Chelsea


The Chelsea in Sheung Wan, Hong Kong, was a transformative project addressing post-COVID challenges for landlords in the competitive commercial office market. Arch Capital renovated 69 Jervois Street, targeting creative industry tenants. With a unique positioning and innovative features like augmented reality, The Chelsea offers a fresh aesthetic. It commands a rental premium, attracting firms seeking quality and affordability.