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Creating an asset landmark brand and developer brand in the rising district of Wong Chuk Hang

Viva Place & Viva Properties

spectrability

Brand Strategy
Brand Identity
Brand Communications

Client

Viva Place & Viva Properties

Introduction

Spectra worked with Viva Properties, a subsidiary of the Viva Group, to create a unique corporate brand and asset brand for their new development, Viva Place. Through in-depth research, Spectra developed a crisp and memorable positioning that celebrates Wong Chuk Hang’s history and growth. The result is a brand that is synonymous with the rise of Hong Kong’s fastest growing CBD