Creating an asset landmark brand and developer brand in the rising district of Wong Chuk Hang
Viva Place & Viva Properties
![](https://www.spectrabranding.com/wp-content/uploads/2023/06/Spectra_viva_properties_branding_03.jpg)
spectrability
Brand Strategy
Brand Identity
Brand Communications
Client
Viva Place & Viva Properties
Introduction
Spectra worked with Viva Properties, a subsidiary of the Viva Group, to create a unique corporate brand and asset brand for their new development, Viva Place. Through in-depth research, Spectra developed a crisp and memorable positioning that celebrates Wong Chuk Hang’s history and growth. The result is a brand that is synonymous with the rise of Hong Kong’s fastest growing CBD
Logo Design
![](https://www.spectrabranding.com/wp-content/uploads/2023/06/Behance-01-scaled.jpg)
Logo Design
![](https://www.spectrabranding.com/wp-content/uploads/2023/06/Spectra_viva_properties_branding_12.jpg)
VIP Logo
![](https://www.spectrabranding.com/wp-content/uploads/2023/06/Spectra_viva_properties_branding_11.jpg)
Leasing brochure
![](https://www.spectrabranding.com/wp-content/uploads/2023/06/Spectra_viva_properties_branding_09.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/06/Spectra_viva_properties_branding_08.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/06/Spectra_viva_properties_branding_07.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/06/Behance-08-scaled.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/06/Spectra_viva_properties_branding_01-1.jpg)
Collateral
![](https://www.spectrabranding.com/wp-content/uploads/2023/06/Spectra_viva_properties_branding_15.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/06/Spectra_viva_properties_branding_14.jpg)