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Creating and launching Hong Kong’s first foundation for the promotion of children’s mental health.

WEMP, New World Group


Brand Strategy
Brand Identity


WEMP, New World Group


This project aimed to address children’s mental health in Hong Kong, an often overlooked cause. The WEMP Foundation, from New World Group, was established to tackle this issue. Spectra helped develop the foundation’s brand narrative and identity, delivering a comprehensive brand development project within a tight timeline. The outcome was a visually compelling brand presence that effectively engaged the target audience.