Creating and launching Hong Kong’s first foundation for the promotion of children’s mental health.
WEMP, New World Group
spectrability
Brand Strategy
Brand Identity
Client
WEMP, New World Group
Introduction
This project aimed to address children’s mental health in Hong Kong, an often overlooked cause. The WEMP Foundation, from New World Group, was established to tackle this issue. Spectra helped develop the foundation’s brand narrative and identity, delivering a comprehensive brand development project within a tight timeline. The outcome was a visually compelling brand presence that effectively engaged the target audience.
Gala Dinner Book
